Sr Director, Global Marketing

September 7

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Twist Bioscience

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Synthetic DNA for Health & Sustainability

Synthetic Biology • DNA • Biotechnology • Drug Discovery • Gene Synthesis

501 - 1000

Description

• Define target strategy based on customer and market requirements; interact with diverse technical and non-technical groups at all organizational levels to delineate and solidify our program strategy • Lead a talented team of marketing professionals, fostering a culture of creativity, collaboration, and data-driven decision making. • Oversee the creation of high-quality content (blogs, articles, white papers, case studies, etc.) that educates target audiences, showcases Twist's thought leadership, and positions the company for success. • Manage the marketing budget and identify opportunities for maximizing ROI. • Work with product management, digital marketing, and the regional teams to direct the creation, execution, and evaluation of all global marketing programs & campaigns to drive revenue across our multiple channel mix including eCommerce, sales teams, and distributors • Partner with Sales and other internal teams to ensure integrated marketing and sales efforts for lead generation and conversion • Establish, drive, and report out group KPIs in line with strategic goals • Facilitate the development of product messaging for a variety of internal and external needs including event tactics, webinars, case studies, and training materials • Develop a comprehensive communications process and plan for external and internal audiences, maintaining brand & company voice • Manage relationships with external agencies and copywriters, as well as develop our KOL network to create meaningful campaigns and impactful content • Determine a cohesive event strategy plan incorporating the needs of each region - AMER, EMEA and APAC • Follow regulatory and ISO 13485 requirements

Requirements

• Bachelor’s Degree. MBA or Master’s Degree • Proven track record of managing broad range of marketing channels with demonstrated success in driving revenue growth through e-commerce channels • 10+ years of experience in marketing in life sciences industry and the strong ability to grasp scientific and technology topics. Familiarity with synthetic biology, genomics, and next-gen sequencing space. • Ability to work effectively in a fast-paced, dynamic environment. • Strong business acumen and the ability to use data for decision-making. • Collaborative style, building alignment across diverse project teams delivering and driving teams to deliver and exceed their goals • Excellent problem solving skills with attention to detail with the ability to step back and analyze the overall business • Strong verbal and written communications skills and the ability to support business unit executives with analysis and • Willingness to dig into details and analyze variances and trends. • Strong organizational, problem-solving, and analytical skills, with the ability to manage priorities and workflow. • Ability to travel up to 20% of time to support business objective

Benefits

• Bonus • Equity • Generous benefits package