CRM Marketing Manager
September 6
🏢 In-office - Los Angeles
Description
• Manage email/SMS marketing comms calendar • Work with external agency for campaign delivery • Maintain email/SMS testing plans • Own briefing process and ensure messaging aligns • Implement new triggered/behavioral flows • Support cross-functional teams and troubleshooting • Ensure compliance with marketing regulations • Track email best practices and industry trends
Requirements
• Experience working directly in an ESP (preferably Iterable, Klaviyo and/or Attentive) • A solid background in creating email campaign calendars and campaign briefs • Experience with email execution: updating HTML email templates and dynamic properties, QAing • Understanding of how to leverage data to trigger email/sms sends and personalize templates • Fervent attention to detail • An understanding of email data properties, building audience segmentation, and exclusion filters • Ability to perform iterative A/B testing to continually improve performance • Ability to monitor, track, and report email/SMS marketing KPIs • Strong project management skills and highly organized
Benefits
• Competitive equity/salary packages • Targeted annual bonuses • Generous parental leave • 401k • Fantastic health benefits • Open time off • Catered lunches every in-office day • Holiday parties • Off-sites • Happy hours • Annual retreat • Employee discount
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