Partnership Marketing Manager
August 31
🏢 In-office - San Francisco
Description
• Collaborate with Cardless’ Partnership team and co-brand partners to identify marketing priorities and opportunities, determine success metrics, and track/report campaign performance. • Work cross-functionally with internal teams, partner teams, and external agencies to launch and optimize partner marketing programs to deliver on partnership goals. • Develop creative briefs and project manage brand marketing assets across multiple channels, platforms, and brands, ensuring creative is on-strategy, customer-led, and on-brand. • Help guide projects through Cardless’ marketing compliance process to ensure bank regulatory approval. • Analyze campaign KPIs (Penetration, Redemption, Response Rates, Incremental Lifts, ROI) to inform future strategies and optimize marketing investments. • Continuously conduct A/B tests and analyze results to garner insights that will improve engagement, conversion rate, and customer loyalty in future campaigns. • Collaborate with internal partners and agencies on brief writing, establishing timelines, launching new campaigns, creative testing, implementing/QA'ing tagging and tracking, and monitoring performance to continue growth and success of existing and new acquisition programs
Requirements
• 3-5 years of experience in the following areas: • Partnership, marketing, or brand management experience at a brand or agency. • Credit card/financial services marketing experience is a plus. • Executing and managing data-driven, integrated brand campaign planning and execution (in online and offline media). • Managing campaigns from planning through go-to-market execution. • Creating and overseeing email/SMS/push marketing or marketing operations. • Hands-on experience with Amplitude, Braze, Iterable, Marketo, and Salesforce is a plus • A scrappy self-starter and a strong project manager with the ability to bring structure to undefined procedures. • Strong communication skills with proven ability to lead projects effectively with cross-functional partners, both internally and externally. • Excellent organizational skills and attention to detail are a must, along with the ability to multitask, manage deadlines and prioritize effectively. • Strong understanding of digital analytics/data and a working knowledge of digital analytics platforms such as Google Analytics, Tableau, Google Ads are a plus.
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