Field & Events Marketing Manager

2 days ago

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Handshake

WebsiteLinkedInAll Job Openings

Helping all students and recent grads find their next opportunity.

Technology • Education • HR • internet • careers

501 - 1000

Description

• Lead and deliver end-to-end field and event campaigns that align with sales and retention objectives and overall company revenue targets • Partner closely with key go-to-market leaders as well as individual reps to strategize and execute against programs that impact pipeline and increase engagement, effectively communicate upcoming plans, and get feedback • Research and contribute to maintaining an ongoing calendar of 3rd party industry events to determine the best fit for Handshake • Manage event deliverables & logistics including online tech (Zoom, Goldcast, SplashThat etc.), event calendaring, and swag • Collaborate closely with Marketing Operations and Design to develop and optimize event assets including landing pages and email templates (we use SplashThat and Outreach!) • Measure, analyze and share ROI for field marketing programs, including attendee feedback, opportunity generation, deal acceleration • Get creative and innovative with event engagement, positioning and promotion - always be asking “what haven’t we tried or tested?” • Travel 1x month is required

Requirements

• 4-5+ years of webinar, events, and conference management experience. B2B SaaS company experience required. • Experience running hosted and 3rd party virtual events & webinars • Dependable with strong project management and organization skills with an ability to develop and deliver events and programs within an ever-evolving environment • Excellent verbal and written communication skills, the ideal candidate has great interpersonal skills and finds it easy to communicate with team members at all levels of the organization • Experience with the following technologies: • Google Suite (Docs, Slides, Sheets) • SplashThat (or other software) for event registrations and landing pages • Salesforce • Marketing Automation: Marketo, Eloqua, HubSpot, Pardot (or similar) • Virtual Event Platforms: Hopin, Goldcast, Zoom Webinar

Benefits

• 💰 Equity and ownership in a fast-growing company. • 🍼 16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents. • 💝 Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support. • 💻 Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home. • 📚 Generous learning & development opportunities and an annual $2,000/£1,500/€1,850 stipend for you to grow your skills and career. • 💰 Financial coaching through Origin to help you through your financial journey. • 🛜 Monthly internet stipend and a brand new MacBook to allow you to do your best work. • 🚃 Monthly commuter stipend for you to expense your travel to the office (for office-based employees). • 🥗 Free lunch provided twice a week across all offices. • 🤝 Referral bonus to reward you when you bring great talent to Handshake. • 🏦 401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year. • 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Winter #ShakeBreak, a one-week period of Collective Time Off. • 🍼 Family support: We partner with Milk Stork to provide comprehensive 100% employer-sponsored lactation support to traveling parents and guardians. Parental leave coaching and support provided by Parentaly. • 🏦 Pension Scheme: Handshake will provide you with a workplace pension, where you will make contributions based on 5% of your salary. Handshake will pay the equivalent of 3% towards your pension plan, subject to qualifying earnings limits. • 🏝 Up to 25 days of vacation to encourage people to reset, recharge, and refresh, in addition to 8 bank holidays throughout the year. • 🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco. • 🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake UK employees. • 🏝 25 days of annual leave + 5 days of a winter #ShakeBreak, a one-week period of Collective Time Off across the company. • 🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco once a year. • 🧘 Urban sports club membership offering access to a diverse network of fitness and wellness facilities. • 🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake Germany employees.