Lifecycle Marketing Specialist

September 11

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Online accounting software. Connects to all things business: accountants, bookkeepers, banks, enterprise & apps.

Accounting • SaaS • Banking • Invoicing • Design

1001 - 5000

💰 $300M Post-IPO Debt on 2018-09

Description

• Supporting the Lifecycle Marketing Manager, you’ll put our customers at the core of everything you do, to map who our users are, what they need and help design communication journeys that ensure every engagement point we have adds value. • Leverage research and Salesforce Marketing Cloud to gain insights into our customers engagement behaviour that can help inform programs of work. • Help drive customer lifecycle programs that are commercially aligned to business goals and strategy, by always linking the customer or commercial need and opportunity. • Support the end-to-end execution of project initiatives (including documentation), within strict timelines and sequencing, through to post-analysis and continual improvement. • Leveraging internal SME knowledge, create #beautiful content, comms and customer experiences that deliver on the project brief. • Know and understand the customer success metrics relevant to your role, continuously review and analyze data to find opportunities for growth. • Support in the creation of data driven lifecycle briefs, insightful hypotheses, and user experiences. • Analyze experiment and journey performance, tying it back to the original objectives and hypothesis. • Ideate and support optimization within the customer journey, ensuring that magic is happening at every touchpoint & interaction, through a continuous test-and-learn ‘never done’ approach. • Champion and communicate direct communications best practices, thought leadership, and compliance with email industry standards. • Continuously keep a finger on the pulse of what competitors and other companies in outside industries are doing to keep us ahead of the pack.

Requirements

• Educated to degree level or equivalent • Experience in email marketing, lifecycle marketing and/or marketing automation platform and digital experimentation • Skilled with Google Analytics and utilising internal dashboards • Experience in Salesforce Marketing Cloud and Sales Cloud is highly regarded. • Data driven and customer focused • Able to identify opportunities of value for the business and customer and deliver programs of work off the back. • Knowledge and understanding of customer lifecycles and audience segmentation. • Excellent project management skills and ability to juggle multiple projects at once. • Self-motivated, achievement oriented, innovative thinker, thrive in a highly dynamic work environment.