Sr Product Marketing Manager
August 21
🔄 Hybrid – Bay Area
Description
• Develop and execute a comprehensive marketing strategy to create impactful campaigns, events and initiatives and drive brand awareness • Define marketing and launch plans that include messaging, positioning, and differentiation and lead the implementation of the plan • Lead in planning and execution of industry trade shows • Responsible for researching events and working with the creative team for design and development of branded materials and collateral. • Additional responsibilities include project management, schedule, and budget management • Develop PR campaigns and media relations strategies • Author and direct the building of polished marketing content, including case studies, whitepapers, presentations, blogs, and web pages • Develop and implement comprehensive social media strategies • Oversee the design and execution of social media campaigns • Track media coverage and stay up-to-date with the latest social media best practices • Plan for technical content for blogs, white papers, briefs, webinars, videos, and presentations • Edit and update promotional material and publications (brochures, videos, social media posts, PR etc.)
Requirements
• Bachelor's degree in Engineering with 10+ years of experience in the semiconductor industry • 5+ years of experience in Marketing Communications, Technology Product Marketing, and Event Planning • Proven track record of developing and executing a successful marketing plan • Creative thinker with strong communication and interpersonal skills, with the ability to build and maintain strong relationships with internal and external partners • Stellar writing skills and experience creating long- and short-form content for B2B marketing channels • Relationships and experience with business and industry media outlets • Ability to translate complex concepts into simple and compelling communications • Solid experience with social media, including blogs, LinkedIn, X, etc. • Experience with SEO, social media, and metrics data analysis for optimization • Grasp of brand development and ability to develop, write, and implement strategic, integrated communications and marketing plans to promote brand • Ability to develop KPIs, goals, and benchmarks to drive the performance of campaigns and projects • Outstanding teamwork, communication, and organizational skills • Self-motivated, creative, high energy, resourceful, and strong attention to detail
Benefits
• Comprehensive Health Care Plan (Medical, Dental & Vision) • 401k matching • Life Insurance (Basic, Voluntary & AD&D) • Generous Time Off (Vacation, Sick & Public Holidays) • Paid Family Leave • Short Term & Long Term Disability • Training & Development • Flexible, hybrid workplace model • Stock Option Plan
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