Product Marketing Lead, Growth
August 20
🔄 Hybrid – Los Angeles
Description
• Lead global consumer go-to-market strategies that drive new feature adoption across Growth products • Collaborate with the Engagement team to develop and execute CRM strategies • Lead the cross-functional ASO working group • Partner with regional teams for local product marketing campaigns • Establish KPIs and track performance to ensure business outcomes • Partner with Brand, Product, Creative, and Localization teams for branding strategy • Work with Product, Design, Consumer Insights, and Analytics on testing frameworks • Partner with the Product team to prioritize features based on consumer research • Recommend new growth product ideas and marketing strategies • Advise on competitive analyses and consumer research efforts
Requirements
• 6-8+ years of experience working in product marketing and leading full-funnel go-to-market strategies preferably in consumer tech and mobile apps • Excellent leadership, influencing, communication and interpersonal skills • Proven ability to deliver well-branded, delightful consumer experiences and marketing strategies • Appetite for managing App Store & Google Play Store tooling and strategy • Experience partnering with Product, CRM, and Comms teams • Fluency with key business and marketing analytics • Passion for the consumer, able to advocate for consumer needs • Highly collaborative, creative, and capable of working across cross-functional teams • Strong project and time management abilities
Benefits
• Unlimited PTO (with no waiting period) • 10 annual Wellness Days • Time off to volunteer and charitable donations matching • Comprehensive health, vision, and dental coverage • 100% 401(k) employer match up to 10% • Employee Stock Purchase Plan (ESPP) • 100% paid parental leave (including for non-birthing parents) • Investment in your development • Investment in your wellness • Free subscription to Tinder Gold
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