MODE, Inc.
We make it a norm for people to make informed decisions by giving visibility to the physical world through data.
IoT • smart devices • cloud services • PaaS • sensor data
11 - 50
US Marketing Manager
September 7
🏢 In-office - Bay Area
MODE, Inc.
We make it a norm for people to make informed decisions by giving visibility to the physical world through data.
IoT • smart devices • cloud services • PaaS • sensor data
11 - 50
Description
• Develop and execute multi-channel demand generation initiatives to drive new leads and nurture our existing database of leads • Create integrated paid and organic programs that drive customer awareness and increase the overall pipeline, from digital campaigns (email, social, SEM, etc) to offline events • Improve and manage our US website with compelling content, to increase traffic and build credibility and trust with prospective customers • Collaborate with the sales team to align marketing efforts with business strategy and drive revenue growth • Leverage data and analytics to measure and optimize the performance of marketing efforts • Develop and manage relationships with channel partners, equipping them to drive sales and expand the market presence for our solutions • Design and implement partner enablement programs, including training and co-marketing initiatives, to ensure partner success in promoting our products
Requirements
• 5+ years of experience in demand generation, or a related field, in the B2B enterprise software industry • Proven experience developing content (in conjunction with graphic designers & content marketers) and optimizing content across multiple marketing channels • Proficiency in Hubspot or other marketing automation and CRM software • Strong analytical skills, with experience analyzing data and making data-driven decisions • Excellent communication and collaboration skills • Ability to prioritize and manage multiple tasks and projects • Startup experience, with flexibility and adaptability to change
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