Director of Marketing, Marcom

2 days ago

🏢 In-office - Los Angeles

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Logo of TP-Link USA Corp.

TP-Link USA Corp.

Making Every Connection

Consumer Electronics • Information Technology • Computer Networking • Wireless Routers • Access Points

10,000+

Description

• Responsible for crafting and executing integrated marketing strategies for global brand visibility. • Develop and execute global marketing communication plans aligned with business objectives. • Oversee messaging for product launches and brand initiatives ensuring consistency. • Lead global PR efforts including media relations and promotional campaigns. • Drive global digital marketing strategy including content creation and performance tracking. • Shape and maintain global brand identity ensuring consistent messaging across touchpoints.

Requirements

• Minimum 7-10 years marketing experience, including marketing communications, public relations, and digital marketing. Must include at least 5 years in consumer tech industry. • Bachelor degree required, MBA preferred. • Proven experience leading global marketing and brand strategy, with measurable impact on brand growth and awareness. Proven work experience in Public Relations (PR), or similar roles in computer networking, computer hardware or consumer electronics. • Excellent written and verbal communication skills, experience copywriting and creating national communication strategies. Has worked closely with Tier 1 tech media - Wirecutter/PCMag/CNET, etc. • Strong analytical, planning, budgeting and finance skills. • P&L responsibilities for the marketing operating budget; experience with annual plans and budgets for all aspects of marketing. • Experience managing agencies and contractors for content, website, SEO, design, and PR including allocating and managing marcom budget. • Strong understanding and experience with various marketing data metrics to drive informed decisions. • Expert in Word, PowerPoint, SharePoint, and other communication tools and platforms (e.g., LinkedIn, YouTube, etc. • Proven experience with creating and driving successful social media campaigns promoting consumer products or services (consumer electronics experience required).

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