Promotions Strategy Manager
2 days ago
🏢 In-office - San Francisco
Description
• Integral part of Udemy’s Monetization team, managing promotions strategy and workflow • Own the global promotional campaign calendar • Lead campaign strategy and kickoffs for success • Conduct analysis of user behavior and promotional strategies • Plan, design, and implement A/B and multivariate tests • Utilize analytics tools to measure and report on KPIs • Collaborate with product, design, and engineering teams
Requirements
• Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus. • Minimum of 5 years of experience in digital marketing, with a focus on conversion rate optimization, A/B testing, and data analytics • Strong analytical and financial modeling skills, with the ability to interpret complex data sets and identify actionable insights. • Proficiency in SQL or analytics tools such as Looker, Tableau & Mode • Excellent communication, presentation, and project management skills. • Creative thinker with a data-driven mindset and a passion for continuous improvement.
Benefits
• Comprehensive medical, dental, vision, life/AD&D, and disability coverage • Pre-tax savings/spending plans, including HSA employer contributions • Expanded medical coverage for gender-affirming care • Financial assistance for fertility, adoption, and surrogacy expenses; twelve weeks of paid family bonding and a two-week ease-back program • Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving support • Free access to Udemy and a yearly stipend for professional development • Pre-tax and Roth 401(k) plan with an employer contribution • Corporate charitable match for eligible nonprofits and charities • Flexible vacation for salaried Udemates and fifteen days per year for hourly • Twelve paid holidays throughout the year
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